First ever tweeted climate treaty celebrates small ideas
Thursday 1 December, 2011 —
FIRST EVER TWEETED TREATY CELEBRATES SMALL IDEAS
Small Climate Summit results in 10 seductive 'nudge' inspired energy solutions
The first ever crowdsourced treaty: quicker than Durban
The small venue of the mini-summit housed only forty attendees. Nevertheless, it drew a wide audience. Followers watched a livestream on Facebook and tweeted suggestions of which the best were added to the treaty. This outcome was presented a full week before the end of the the official Climate Summit (COP17) in Durban. If only diplomats were as fast as twitterati.
The Light Gun
"To make it fun to turn of lights by shooting them, @Mirte" read the tweet of Interaction Designer Mirte Becker and her team of gaming students. She demonstrated a prototype of 'the Light Gun' by firing on the spot. Hurting nobody, not even a lightbulb. "When will it hit the shelves" was the number one question afterwards.
Find out more about the Light Gun here, including test-video's.
A video message by Rory Sutherland that goes beyond persuasion
"Use brands as both lubricant and lever for behavioral change." Rory Sutherland, Vice-Chairman of Ogilvy UK, famous for his TED and insights in behavioral economics, addressed the attendees of the Small Climate Summit with a motivational message. "Persuasion is in many ways a crappy form of seduction, persuasion is when you get people to do something slightly against their better judgement. Seduction is what is this has to be about."
It has begun: the energy nudge epidemic
The Small Climate Summit is part of the Seduction Project, by Hivos, a series of experiments conducted by Hivos. The objective is to save energy with smart interventions that influence behaviour, inspired by the nudge concept and behavioural economics. It aspires to incite decision makers, ranging from CEO's to consumers, to adapt the best ideas for evoking better energy choices.
Read the best of #scs tweets
Follow @seducetoreduce on Twitter
Rory Sutherland - Small Climate Summit
Energie besparen met alleen een rol tape?
Simply love the idea of Hivos' "small" #climate summits http://t.co/0bxbUBsS #hyperlocal— gquaggiotto 2012-02-10 15:45:33
@ClimateReality hi Guys, have you seen the outcome of our Small Climate Summit? Read all about it via » http://t.co/6JE4YuDn good day!— seducetoreduce 2011-12-13 15:05:20
For those who follow the #COP17, we came to a treaty almost a week ago, in three hours. Read all about it via » http://t.co/6JE4YuDn— seducetoreduce 2011-12-07 09:39:13
For those who follow the #COP17, @seducetoreduce came to a treaty almost a week ago, in 3H! Read all about it via » http://t.co/kJeTQJx6— simonvano 2011-12-07 08:31:53
Boondoggle Amsterdam is the cute younger sister of the Belgian advertising agency Boondoggle. The agency strives for world domination since 2007 and has an unhealthy fascination for pinguins and Kim Jung Il. Boondoggle Amsterdam (aka BDA) proudly works for clients such as Nike, Heinz, KLM, Alpro Soya, Rabobank, Dutch Government, Noordhoff Uitgevers, etc...
BDA was elected "best interactive agency of the year" at the Dutch Spinawards 2011 and won a prestigious Webby Award for the Nike Take Mokum Campaign.
Gaston Serpenti, managing partner,
Tel: 0031 (0)20 7163717
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